What are the key differences between the ‘Brisbane Now’ and

‘Flourish in Brisbane’ campaigns? Use perceptual theory to elaborate on your response. Consider the colours and fonts included in each campaign and the description provided in the case study. In planning positioning strategies, marketers often prepare perceptual maps (i.e. positioning maps) that show consumer perceptions of their brand versus competing brands along important brand dimensions. Draw a perceptual map to explain the selected brand dimensions communicated in these two campaigns and provide justification of your selection. Consider the target market of each campaign.