Whats the difference between a defensive and determinant attribute? Both types of attributes are important to consumers.
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What’s the difference between a defensive and determinant attribute? Both types of attributes are important to consumers.
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Ankur Gupta
I have a degree in finance from a well-renowned university and I have been working in the financial industry for over 10 years now. I have a lot of experience in financial management, and I have been teaching financial management courses at the university level for the past 5 years. I am extremely passionate about helping students learn and understand financial management, and I firmly believe that I have the necessary skills and knowledge to effectively tutor students in this subject.
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Related Book For 
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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