Which categories of risk do you think have the greatest influence on the purchase of: (a) fashion

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Which categories of risk do you think have the greatest influence on the purchase of:

(a) fashion clothing,

(b) a laptop,

(c) real estate,

(d) sushi, and

(e) a cell phone?

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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