Which categories of risk do you think have the greatest influence on the purchase of: (a) fashion
Question:
Which categories of risk do you think have the greatest influence on the purchase of:
(a) fashion clothing,
(b) a laptop,
(c) real estate,
(d) sushi, and
(e) a cell phone?
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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