Which version of the multiattribute attitude model and which attributes would you use to assess student attitudes

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Which version of the multiattribute attitude model and which attributes would you use to assess student attitudes toward the following? Justify your answer.

a. Student health system

b. Target store

c. Hybrid automobiles

d. Cats as pets

e. Energy drinks

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Related Book For  book-img-for-question

Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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