Which version of the multiattribute attitude model and which attributes would you use to assess student attitudes
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Which version of the multiattribute attitude model and which attributes would you use to assess student attitudes toward the following? Justify your answer.
a. Student health system
b. Target store
c. Hybrid automobiles
d. Cats as pets
e. Energy drinks
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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