Why are brand marketers concerned with stimulus discrimination?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 04:09 AM

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Why are brand marketers concerned with stimulus discrimination?

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Consumers can be susceptible to stimuli that could encourage them to purch...View the full answer

Consumer Behavior Buying, Having and Being

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