Why do companies sometimes target opinion leaders for marketing attention?
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Why do companies sometimes target opinion leaders for marketing attention?
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Opinion leaders have less bias than traditional advertising because often they are a part of a co...View the full answer
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Related Book For 
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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