Why does a consumers personality influence the way he responds to marketing stimuli, but efforts to use

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Why does a consumers personality influence the way he responds to marketing stimuli, but efforts to use this information in marketing contexts meet with mixed results? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 08:01 AM

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Why does a consumers personality influence the way he responds to marketing stimuli, but efforts to use

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Consumer Behavior

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