Why does the field of semiotics help us to understand how marketers use symbols to create meaning?

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Why does the field of semiotics help us to understand how marketers use symbols to create meaning? LO2

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 05:02 AM

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Why does the field of semiotics help us to understand how marketers use symbols to create meaning?

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Consumer Behavior

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