Why is referent power an especially potent force for marketing appeals? What factors help to predict whether

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Why is referent power an especially potent force for marketing appeals? What factors help to predict whether reference groups will or will not be a powerful influence on a person’s purchase decisions?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:01 AM

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W hy is referent power an especially potent force for marketing appeals? What factors help to predict whether or not reference groups will be a powerful influence on a persons purchase decisions?
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Why is referent power an especially potent force for marketing appeals? What factors help to predict whether

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Consumer Behaviour A European Perspective

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