Why is word-of-mouth communication often more persuasive than advertising?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:01 AM

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Why is word-of-mouth communication often more persuasive than advertising?

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Consumer Behaviour A European Perspective

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