Why would someone shop on the Internet? Buy an iPad? Eat at Chilis frequently? a. Why would
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Why would someone shop on the Internet? Buy an iPad? Eat at Chili’s frequently?
a. Why would someone else not make those purchases?
b. How would you choose one outlet, brand, or model over the others? Would others make the same choice in the same way?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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