=+b. Psychographics Examines how audience lives. Think lifestyle, attitude, personality, behavior (like brand loyalty), and value (what's
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=+b. Psychographics– Examines how audience lives. Think lifestyle, attitude, personality, behavior (like brand loyalty), and value (what's important to them).
(VALS and OBSERVATIONAL RESEARCH. Explained after box. See below.)
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Related Book For 
The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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