=+Compare the two spots. Look at the casting, the music, the dancing, the visual references like the
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=+Compare the two spots. Look at the casting, the music, the dancing, the visual references like the body language and hand gestures of the Sienna commercial and the finger sandwiches and chocolate Labs in Smirnoff spot. Did they both work? Consider the courage it takes for a client to approve these kinds of spots. Work on developing a non-offensive parody. You can use Sienna, Smirnoff, or a brand of your choice.
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Related Book For
The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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