=+THINK ADJECTIVE. A coach would be authoritative, encouraging, concerned, etc. This is the brand's TONE OF VOICE.
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=+THINK ADJECTIVE. A coach would be authoritative, encouraging, concerned, etc. This is the brand's TONE OF VOICE. (Use it in #11 below.)
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Related Book For
The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy
ISBN: 978-1405199537
1st Edition
Authors: Margo Berman
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