What kinds of relationships do brands have with consumers and what factors determine which type of relationship

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What kinds of relationships do brands have with consumers and what factors determine which type of relationship is appropriate?

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Contemporary Advertising

ISBN: 978-3525407189

16th Edition

Authors: William F Arens

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Question Posted: Sep 27, 2023 06:42 AM

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What kinds of relationships do brands have with consumers and what factors determine which type of relationship

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Brands can have various types of relationships with consumers and the nature of these relationships is influenced by several factors These relationships can range from transactional to emotional and t...View the full answer

Contemporary Advertising

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