=+ You can see how different the copy would be for each of these sites. Just like

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=+ You can see how different the copy would be for each of these sites. Just like all copy, you must always decide the following:

Is it company appropriate?

Is it audience appropriate?

Is it compelling?

Is it understandable?

Is it relevant?

Is it informative?

Is it concise?

Is it persuasive?

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