1. The storytelling research speaks for itself. Or does it? Storytelling research says that facts dont move...
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1. The storytelling research speaks for itself. Or does it? Storytelling research says that facts don’t move people. How would you use storytelling to sell storytelling to marketing communications professionals? If you had one TED Talk to present the facts, how would you practice what you are preaching?
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Related Book For 
Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape
ISBN: 9781538176375,9781538176399
1st Edition
Authors: Keith A. Quesenberry , Michael K. Coolsen
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