1. What do you think of Bernard Marrs key performance questions (KPQs)? Do you think that it...
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1. What do you think of Bernard Marr’s key performance questions (KPQs)? Do you think that it is a valuable approach compared to starting with key performance indicators (KPIs)? Can you see the relation of Marr’s concept with Simon Sinek’s Start with Why?
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Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape
ISBN: 9781538176375,9781538176399
1st Edition
Authors: Keith A. Quesenberry , Michael K. Coolsen
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