1. With the increased power of the consumer through social and digital media, do you think the...

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1. With the increased power of the consumer through social and digital media, do you think the Four Ps framework is still relevant today?

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Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape

ISBN: 9781538176375,9781538176399

1st Edition

Authors: Keith A. Quesenberry , Michael K. Coolsen

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Question Posted: Oct 21, 2024 05:04 AM

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1. With the increased power of the consumer through social and digital media, do you think the Four Ps framework is still relevant today?
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1. With the increased power of the consumer through social and digital media, do you think the...

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Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape

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