1. With the increased power of the consumer through social and digital media, do you think the...
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1. With the increased power of the consumer through social and digital media, do you think the Four Ps framework is still relevant today?
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Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape
ISBN: 9781538176375,9781538176399
1st Edition
Authors: Keith A. Quesenberry , Michael K. Coolsen
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