A number of companies were mentioned as having recently undergone repositioning strategies. Cite additional examples of brands
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A number of companies were mentioned as having recently undergone repositioning strategies. Cite additional examples of brands that you know have been repositioned in recent years. Discuss the pros and cons of these efforts. (LO5)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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