a range of methods for obtaining consumer insights, including qualitative and quantitative research, observation-based studies, deprivation studies,

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a range of methods for obtaining consumer insights, including qualitative and quantitative research, observation-based studies, deprivation studies, means–end laddering, levels of accessibility and projective techniques

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 01:00 AM

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a range of methods for obtaining consumer insights, including qualitative and quantitative research, observation-based studies, deprivation studies,

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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