Advertisers commonly use both push and pull techniques. Explore the situation of a company of your choice,

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Advertisers commonly use both push and pull techniques. Explore the situation of a company of your choice, identifying its pull techniques and also tracking down its push techniques. (Push techniques might be more difficult to find.) Trade publications are a good place to look. Create a report detailing the overall strategy of the company and discuss why you think one area might be emphasized over another.

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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