Advertisers commonly use both push and pull techniques. Explore the situation of a company of your choice,
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Advertisers commonly use both push and pull techniques. Explore the situation of a company of your choice, identifying its pull techniques and also tracking down its push techniques. (Push techniques might be more difficult to find.) Trade publications are a good place to look. Create a report detailing the overall strategy of the company and discuss why you think one area might be emphasized over another.
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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