Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used
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Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This defi nition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an advertisement (either a print ad or TV commercial) that is novel but not necessarily relevant to the product or service. Discuss why the client would have approved this ad. (LO1)
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Shem Ongek
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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