The chapter opener discusses the popular The man your man could smell like commercial the Wieden 1
Question:
The chapter opener discusses the popular “The man your man could smell like” commercial the Wieden 1 Kennedy agency has created for Old Spice body wash.
Analyze this commercial from an advertising creativity perspective and discuss some of the reasons it has become so popular. Do you view it as an effective way to sell the product? Why or why not? (LO1)
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Muhammad Umair
I have done job as Embedded System Engineer for just four months but after it i have decided to open my own lab and to work on projects that i can launch my own product in market. I work on different softwares like Proteus, Mikroc to program Embedded Systems. My basic work is on Embedded Systems. I have skills in Autocad, Proteus, C++, C programming and i love to share these skills to other to enhance my knowledge too.
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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