In periods of downturns in the economy, many companies slash their advertising and promotions budgets. Explain why
Question:
In periods of downturns in the economy, many companies slash their advertising and promotions budgets.
Explain why this is not always the best strategy to pursue.
(LO7)
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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