Although salt is a low-importance, low-thinking product, Tata Salt has used emotional appeal in its 'desh ka

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Although salt is a low-importance, low-thinking product, Tata Salt has used emotional appeal in its 'desh ka namak' campaign. What do you think could be the reasons? Do you think it was a wise move?

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Advertising And Integrated Marketing Communications

ISBN: 9781259026058,9789339223908

1st Edition

Authors: Kruti Shah

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Question Posted: Oct 24, 2024 05:00 AM

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Although salt is a low-importance, low-thinking product, Tata Salt has used emotional appeal in its 'desh ka namak' campaign. What do you think could be the reasons? Do you think it was a wise move?
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Although salt is a low-importance, low-thinking product, Tata Salt has used emotional appeal in its 'desh ka

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Advertising And Integrated Marketing Communications

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