Apart from reach, TV is said to be effective in creating emotional memories. Why is this important?

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Apart from reach, TV is said to be effective in creating emotional memories. Why is this important? Or is it? Explain your answer.

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 02:01 AM

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Apart from reach, TV is said to be effective in creating emotional memories. Why is this important? Or is it? Explain your answer.
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Apart from reach, TV is said to be effective in creating emotional memories. Why is this important?

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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