Argue for or against the statement that IMC initially appeared to be simply marketing and advertising dressed
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Argue for or against the statement that IMC initially appeared to be “simply marketing and advertising dressed up in new clothes.”
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Related Book For 
Integrated Marketing Communications: A Global Brand-Driven Approach
ISBN: 9781317979609
2nd Edition
Authors: Don Schultz , Charles H. Patti , Philip J. Kitchen
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