As a maker of soy-based products, you are very excited about your new chocolate soy-milk drink. As long as they don’t know it contains soy, children actually prefer its taste to that of milk. The product, now named Swoosh and represented by a toothy cartoon surfer, is all set for a print campaign. Choose a geographic area similar to the ones shown on page 461, examine the leading regional magazines and newspapers, and decide how to allocate funds for advertising. Explain why you chose newspapers, magazines, or both.