As we discussed in My Ad Campaign, print is a great vehicle to reach niche audiences, however
Question:
As we discussed in My Ad Campaign, print is a great vehicle to reach niche audiences, however there are some publications that do reach the masses. In this exercise you will see a collection of advertisements made for print media. As you review the ads your goal will be to:
1. Determine whether the ad was intended for a mass audience or a niche target segment.
2. Create a list of five potential publications that would be a fit for the message in the advertisement.
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Step by Step Answer:
Here are the steps involved in determining whether an ad is intended for a mass audience or a niche target segment and creating a list of five potenti...View the full answer
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Mark Odhiambo Odero
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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