As an advertiser of sports gear, which of the following magazines would you choose for advertising, given
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As an advertiser of sports gear, which of the following magazines would you choose for advertising, given that all other factors like target audience, circulation, ad rates, etc. are the same for both? Debate the pros and cons of both. enue from subscriptions
a. Magazine A with 90 per cent of circulation revenu
b. Magazine B with 90 per cent of circulation revenue from newsstand sales
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Advertising And Integrated Marketing Communications
ISBN: 9781259026058,9789339223908
1st Edition
Authors: Kruti Shah
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