Briefl y describe the fi ve major communication interfaces and decision points in the model of marketing
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Briefl y describe the fi ve major communication interfaces and decision points in the model of marketing information fl ow shown in Figure 8–4. Discuss how breakdowns in communication can occur at each interface and how this might negatively impact the creative process.
(LO3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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