Find an example of an ad or campaign that you think refl ects one of the approaches
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Find an example of an ad or campaign that you think refl ects one of the approaches used to develop a major selling idea such as unique selling proposition, brand image, inherent drama, or positioning. Discuss how the major selling idea is refl ected in this ad or campaign.
(LO4)
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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