The chapter opener discusses the DEWmocracy social media campaign used by PepsiCo to select a new fl
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The chapter opener discusses the DEWmocracy social media campaign used by PepsiCo to select a new fl avor to add to the Mountain Dew product line. Discuss the pros and cons of using social media and consumergenerated content to select an addition to the Mountain Dew product line. How might Mountain Dew’s ad agency react to having do the creative work for the brand? (LO1, 2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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