Come up with a suitable big idea and compose a print ad for a product with the following brief. You are free to assume any other additional information that you may require. Product: Kidcyclopedia, an encyclopedia for kids. A product of Pogo channel, the encyclopedia is well illustrated in colours and written in a lucid, visual and interesting manner. It includes a CD for viewing online, searching and playing educational games. Target audience: Consumers are pre-teens and teens. Decision-makers are parents. Price: Rs. 5,000 for a complete set of 12 books and CDs. Competition: From other educational books. No kid encyclopedia is marketed currently. Challenge: Few kids today spend enough time with books. Message strategy: Position as learning with fun and entertainment.