Compare the new defi nition of integrated marketing communications developed by Don Shultz with the original defi
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Compare the new defi nition of integrated marketing communications developed by Don Shultz with the original defi nition that was developed by the American Association of Advertising Agencies. How do they differ?
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Kirti Kaushal
Having experience of more than 10 years is good enough to coach my students. Currently, I am working as an active supervisor of ACCA students. In my career, I helped students in financial accounting, management accounting, cost accounting, financial reporting, taxation, and audit. I also helped students publish their articles or papers in good journals. I also helped students with thesis and objective writing.
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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