differences between the s-shape and convex sales-to-advertising response functions and their implications for media planning

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Principles Of Integrated Marketing Communications An Evidence Based Approach

ISBN: 9781108703116

2nd Edition

Authors: Lawrence Ang

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Question Posted: Oct 19, 2024 01:00 AM

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differences between the s-shape and convex sales-to-advertising response functions and their implications for media planning
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differences between the s-shape and convex sales-to-advertising response functions and their implications for media planning

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Principles Of Integrated Marketing Communications An Evidence Based Approach

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