Discuss how the consolidation taking place in the beer industry might impact the marketing strategies of major
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Discuss how the consolidation taking place in the beer industry might impact the marketing strategies of major brewers such as Anheuser Busch InBev or SAB Miller. What are the implications of the consolidation for their IMC programs? (LO1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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