Why are so many multinational companies expanding into China? What challenges do markets and advertising agencies face
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Why are so many multinational companies expanding into China? What challenges do markets and advertising agencies face in developing IMC programs for the Chinese market? (LO2)
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Madhvendra Pandey
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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