Global Perspective 191 discusses how many multinational companies are focusing more attention on the 4 billion consumers
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Global Perspective 19–1 discusses how many multinational companies are focusing more attention on the 4 billion consumers who live in the remote, rural communities of developing countries. Discuss the challenges companies face in marketing their products to the world’s poorest consumers. How do they have to adapt their IMC programs for these countries? (LO2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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