Why are international markets so important to companies in the United States as well as other nations?
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Why are international markets so important to companies in the United States as well as other nations? Discuss the role of advertising and other forms of promotion in the international marketing programs of multinational companies. (LO1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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