Discuss how the Do Not Call Registry developed by the Federal Trade Commission is impacting the direct
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Discuss how the Do Not Call Registry developed by the Federal Trade Commission is impacting the direct marketing industry. What arguments might direct marketers make in their efforts to have this program rescinded? (LO4)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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