Discuss the Lanham Act and how it affects advertising. What elements are necessary to win a false
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Discuss the Lanham Act and how it affects advertising.
What elements are necessary to win a false or deceptive advertising claim under the Lanham Act? (LO3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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