Discuss some of the reasons why some companies decide not to measure the effectiveness of their promotional
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Discuss some of the reasons why some companies decide not to measure the effectiveness of their promotional programs. Explain why this may or may not be a good strategy. (LO1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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