Discuss some of the ways marketers can deal with communication problems such as mistranslations when developing advertising
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Discuss some of the ways marketers can deal with communication problems such as mistranslations when developing advertising messages in different languages.
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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