What is meant by encoding? Discuss how encoding differs for radio versus television commercials as well as
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What is meant by encoding? Discuss how encoding differs for radio versus television commercials as well as for print ads. (LO2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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