Discuss how marketers are using various techniques to generate word-of-mouth discussion and buzz for their brands. Discuss
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Discuss how marketers are using various techniques to generate word-of-mouth discussion and buzz for their brands. Discuss the pros and cons of these techniques.
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PALASH JHANWAR
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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