Do you think a company that recruits consumers to participate in an online brand community such as
Question:
Do you think a company that recruits consumers to participate in an online brand community such as Procter
& Gamble’s Vocalpoint programs should encourage participants to disclose their association with the organization when discussing a product with others? Why or why not? (LO2)
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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