Do you agree with critics who argue that many of the younger people who work in the
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Do you agree with critics who argue that many of the younger people who work in the creative departments of advertising agencies cannot develop ads that connect with older consumers because of the age gap. Do you think advertisers ignore older consumers? Evaluate both sides of this argument. (LO1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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