Discuss how one of the consumer response models presented in Figure 53 could be used by a
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Discuss how one of the consumer response models presented in Figure 5–3 could be used by a company such as Apple in planning the introduction of a new product such as the iPad. (LO3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9780073404868
9th Edition
Authors: George E. Belch, Michael A. Belch
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